Microlearning Webinar Series
Creating an engaging virtual education experience through design, strategy, and collaboration
Role: Marketing Strategist · Product Manager · Email Marketer · Product Designer · Presentation Designer
Tools: Illustrator · Figma · HubSpot · Microsoft Lists · SharePoint · Wistia · Canva · PowerPoint
Overview
A company’s training team set out to launch a live microlearning series—10-minute sessions focused on insurance, sales, and professional development. With the goal of offering quick, accessible education three times per month, I led the branding, marketing strategy, UX design, registration process, and creative execution from concept to launch.
Challenges
Coordinate cross-functional teams to support development, marketing, and production
Create a seamless and engaging user experience for both live and on-demand sessions
Establish a scalable design system for a multi-topic event series
Solutions and Deliverables
Product Management & Collaboration Optimization
Built a centralized campaign operations system in SharePoint, unifying communication, planning, execution, and reporting for 200+ annual deliverables.
The platform provided custom stakeholder views, shared templates, and centralized working and final files—enabling consistent collaboration across teams. To ensure adoption I led onboarding and enablement for 50+ employees.
Leading Meaningful, Data-Driven Collaboration
I facilitated recurring stakeholder reviews to evaluate performance, surface insights, and guide continuous improvement.
Impact
Reduced missed deadlines by 22%
Decreased recurring meeting time by 50%
Established a scalable framework for adoption across product teams
Visual System
Developed a unified yet flexible design toolkit, using a color-coded visual language to distinguish session types and illustrations to convey unique themes. This allowed the team to easily expand the series while keeping the brand cohesive.
User Experience
Designed a dynamic HubSpot landing page with category filters for upcoming and on-demand sessions, helping users quickly find content relevant to them. Branding carried through to the webinar platform, Wistia registration, and event pages to create a smooth, consistent end-to-end experience.
Presentation Design
Worked closely with trainers to refine and brand slide decks, improving visual consistency and audience engagement.
Multi-media Marketing Campaign
Built the launch and six-month marketing plan, then led execution across channels—email, social media, and web ads—to drive awareness and registration.
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