Microlearning Webinar Series

Creating an engaging virtual education experience through design, strategy, and collaboration

Collection of microlearning website screens, webinar interface, event listings, and webinar graphics.

Role: Marketing Strategist · Project Manager · Email Marketer · Graphic & UX Designer · Presentation Designer

Tools: Illustrator · HubSpot · Microsoft Lists · SharePoint · Wistia · Canva · PowerPoint

Overview

The USLI training team set out to launch a live microlearning series—10-minute sessions focused on insurance, sales, and professional development. With the goal of offering quick, accessible education three times per month, I led the branding, marketing strategy, UX design, registration process, and creative execution from concept to launch.

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Challenges

Create a seamless and engaging user experience for both live and on-demand sessions

Establish a scalable design system for a multi-topic event series
Coordinate cross-functional teams to support development, marketing, and production

Solutions and Deliverables

Visual System

Developed a unified yet flexible design toolkit, using a color-coded visual language to distinguish session types and illustrations to convey unique themes. This allowed the team to easily expand the series while keeping the brand cohesive.

User Experience

Designed a dynamic HubSpot landing page with category filters for upcoming and on-demand sessions, helping users quickly find content relevant to them. Branding carried through to the webinar platform, Wistia registration, and event pages to create a smooth, consistent end-to-end experience.

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Multi-media Marketing Campaign

Built the launch and six-month marketing plan, then led execution across channels—email, social media, and web ads—to drive awareness and registration.

Project Management

Bring It All Together

Created a centralized SharePoint and Microsoft Lists platform that integrated planning, production, and reporting. This system enabled multiple departments to collaborate in one place with transparent deliverable tracking and real-time performance data to optimize future sessions.

Additionally, I coordinated practice sessions, platform onboarding, and timelines to ensure hosts felt confident and events were polished.

Presentation Design

Worked closely with trainers to refine and brand slide decks, improving visual consistency and audience engagement.

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