Capture Journal

Simplifying the art of scrapbooking through thoughtful product design and brand storytelling

Women writing in her Capture Jounral that features photos of a trip and stickers.

Role: Product Developer · Graphic Designer · Web Designer

Tools: Illustrator · InDesign · Photoshop · Canva · Wix

Overview

The Capture Journal combines the creativity of a scrapbook with the portability of a travel journal — allowing users to document and design their memories on the go. As co-creator, I led the product’s development and brand identity, from prototyping and manufacturing to digital presence and promotion.

Challenges

Create a travel-friendly physical product with high-quality, durable materials

Develop a cohesive visual identity that communicates creativity and accessibility
Build brand awareness and drive sales through e-commerce and social media

Solutions and Deliverables

Product Development

Prototyped the journal and collaborated with manufacturers to finalize materials, sizing, and binding, ensuring quality and durability for everyday use and travel.

Branding and Design

Created the brand identity, logo, packaging, and sticker sets. The logo emphasizes the letters “UR”, reinforcing how the journal is truly a tool for users to record their own memories.

Social Media

Led photography direction and designed social media content, including reels, to grow brand awareness, highlight features, and connect with people interested in scrapbooking.

Promotional Items and Landing Page

Designed promotional stickers, marketing flyers, and branded apparel to support launch visibility. Built a product landing page in Wix for online promotion and sales.

View Landing Page

View other projects.