Hi, I’m Samantha

A design & marketing strategist with 10+ years of experience.

Blending strategic thinking with creative execution to turn ideas into user-centered solutions that bring delight.

Portrait of a Samantha, a smiling woman with dark wavy hair against a coral paint-stroke graphic background.
Hand-drawn icon of website layout with image, text block, and pencil for design work.
Hand-drawn blue paper airplane graphic with trailing line.
Hand-drawn project management icon with webpage, task list, clock symbol, and pencil.

Explore my work

  • Collage of online university course pages and webinars, featuring titles on sales meetings, communication, and professional development, with images of instructors and virtual workshop graphics, all branded with USU University logo.

    Microlearning Webinar Series

    UX/UI • Branding • Project Management • Marketing Strategy‍ • Presentation Design

    Learn About It
  • A person sitting on a wooden bench, wearing a multicolored sweater and blue jeans, writing in a brown leather-bound capture journal with a black pen. The journal is open to pages filled with photos, handwritten notes, and colorful paper accents. Several printed photographs are scattered on the bench next to them.

    Capture Journal

    Product Design • Branding • Social Design

    Discover It
  • Digital illustration of a laptop displaying a business resource center website. The scene includes diverse characters: a person holding an 'Open' sign, a woman with a book, a woman doing yoga with a basketball and apple nearby, and a waitress serving wine, all set against a social media style background.

    Business Resource Center

    Web Design • Branding • Project Management • Marketing Strategy

    Explore It
  • Person holding a beige-colored book titled 'Crafty Girls Guide to DIY, Bedroom Edition' with colorful illustrations of tools and craft supplies.

    Crafty Girl’s Guide to DIY

    Book Design • Illustration • Content Creation

    Read It
  • Multiple digital presentation slides with information about a training program, campus map, important contacts, and insurance industry data.

    New Hire Hub

    Web Design • Branding • System Design • Presentation Design

    Unlock It
  • A conference room with a large oval wooden table and beige chairs. The wall has five informational posters with blue, white, and orange colors, listing company values and goals.

    USLI Environmental Design

    Design • Project Management

    Look At It

Check out my past logos and illustrations!

Decorative digital border with icons of a camera, heart, thumbs up, light bulb, rocket, moon, pencil, and other symbols.
View Now

A bit more about me.

I approach my work with curiosity, collaboration, and care. I believe in continuous growth and love learning new tools and perspectives that strengthen my abilities. I lead with empathy, always seeking to understand the why behind a problem so I can design a thoughtful and effective what.

Outside of work, you’ll likely find me playing disc golf, volunteering with animals, tending to my plants, or spending time with loved ones. I love new experiences and travel, and I’ll (almost) always try something once. I move through life with gratitude and positivity — and I bring that energy into the work I create.

Illustrated scene featuring a houseplant beside a disc golf basket, books stacked with titles like “Enneagram” and “Mindset,” a cup holding pens and brushes, a rubber duck, a small airplane, and taped notes including one that reads “Peel the Onion.”
Wix
ChatGPT
Wordpress
Wufoo
Google Forms
MailChimp
Wisita
Adobe Illustration
Microsoft PowerPoint
Adobe InDesign
Microsoft Word
Canva
Microsoft Lists
SquareSpace
Microsoft SharePoint
Zapier
Jotform
Rebrandly
Google Sheets
Slack
Microsoft Copilot
Figma
Google Slides
HubSpot
Microsoft Planner
Adobe Photoshop
Microsoft Teams
Miro
Google Docs
Adobe Acrobat
Microsoft Outlook
Asana
Gmail
Adobe Express
One Drive
Adobe Fresco
Microsoft Excel
Webex

Skills and Experience

With 10 years of corporate experience, I’ve grown from graphic designer to a multidisciplinary professional focused on web/UX, marketing strategy, project management and customer experience. I’m passionate about system optimization and creating solutions that support efficient teamwork and collaboration.

View Resume

Design

  • System design

  • UI/UX and web

  • Branding

  • Illustration

  • Presentation design

  • Template development

Marketing

  • Project management

  • Process optimization

  • Email marketing

  • Contact management and strategy

  • Content creation

  • Cross-functional collaboration

Let’s connect.