Hi, I’m Samantha

A design & marketing strategist with 10+ years of experience.

Blending strategic thinking with creative execution to turn ideas into user-centered solutions that bring delight.

Portrait of a Samantha, a smiling woman with dark wavy hair against a coral paint-stroke graphic background.
Hand-drawn icon of website layout with image, text block, and pencil for design work.
Hand-drawn blue paper airplane graphic with trailing line.
Hand-drawn project management icon with webpage, task list, clock symbol, and pencil.

Explore my work

  • Collage of online university course pages and webinars, featuring titles on sales meetings, communication, and professional development, with images of instructors and virtual workshop graphics, all branded with USU University logo.

    Microlearning Webinar Series

    UX/UI • Branding • Project Management • Marketing Strategy‍ • Presentation Design

    Learn About It
  • A person sitting on a wooden bench, wearing a multicolored sweater and blue jeans, writing in a brown leather-bound capture journal with a black pen. The journal is open to pages filled with photos, handwritten notes, and colorful paper accents. Several printed photographs are scattered on the bench next to them.

    Capture Journal

    Product Design • Branding • Social Design

    Discover It
  • Digital illustration of a laptop displaying a business resource center website. The scene includes diverse characters: a person holding an 'Open' sign, a woman with a book, a woman doing yoga with a basketball and apple nearby, and a waitress serving wine, all set against a social media style background.

    Business Resource Center

    Web Design • Branding • Project Management • Marketing Strategy

    Explore It
  • Person holding a beige-colored book titled 'Crafty Girls Guide to DIY, Bedroom Edition' with colorful illustrations of tools and craft supplies.

    Crafty Girl’s Guide to DIY

    Book Design • Illustration • Content Creation

    Read It
  • Multiple digital presentation slides with information about a training program, campus map, important contacts, and insurance industry data.

    New Hire Hub

    Web Design • Branding • System Design • Presentation Design

    Unlock It
  • A conference room with a large oval wooden table and beige chairs. The wall has five informational posters with blue, white, and orange colors, listing company values and goals.

    USLI Environmental Design

    Design • Project Management

    Look At It

Check out my past logos and illustrations!

Decorative digital border with icons of a camera, heart, thumbs up, light bulb, rocket, moon, pencil, and other symbols.
View Now

A bit more about me.

Hi, I’m Samantha — a design and marketing strategist with 10+ years of experience designing lifecycle-driven, human-centered experiences across web, email, and platform touchpoints. I enjoy owning work end-to-end, from discovery and UX design through system implementation and data-informed optimization.

Outside of work, you’ll usually find me playing disc golf, volunteering with animals, tending to my plants, or spending time with people I love. I enjoy new experiences, learning new things, and I’ll (almost) always try something once. I bring that same curiosity, care, and positive energy into the work I create.

View Resume
llustrated scene featuring a houseplant beside a disc golf basket, books stacked with titles like “Enneagram” and “Mindset,” a cup holding pens and brushes, a rubber duck, a small airplane, and taped notes including one that reads “Peel the Onion.”

  • I believe in peeling the onion — understanding how systems connect and the why behind them. I care deeply about quality and user experience, and I’ll always go the extra step (or mile) to make sure the work is done right.

  • I’m motivated by making things better. Whether improving internal processes or customer-facing journeys, I love exploring new technologies (especially AI) and proactively taking steps to streamline workflows, improve collaboration, and reduce friction.

  • I value different perspectives and feedback, bring a calm, collaborative attitude to teams, and appreciate a good (or terrible) pun. I’ve partnered closely with people across marketing, sales, IT, product management, and leadership to bring ideas to life.

How I work:

Wix
ChatGPT
Wordpress
Wufoo
Google Forms
MailChimp
Wisita
Adobe Illustration
Microsoft PowerPoint
Adobe InDesign
Microsoft Word
Canva
Microsoft Lists
SquareSpace
Microsoft SharePoint
Zapier
Jotform
Rebrandly
Google Sheets
Slack
Microsoft Copilot
Figma
Google Slides
HubSpot
Microsoft Planner
Adobe Photoshop
Microsoft Teams
Miro
Google Docs
Adobe Acrobat
Microsoft Outlook
Asana
Gmail
Adobe Express
One Drive
Adobe Fresco
Microsoft Excel
Webex

Skills

Over the past 10 years, I’ve grown from graphic designer into a multidisciplinary designer and strategist. I move comfortably between big-picture thinking and hands-on execution — designing thoughtful experiences while building the systems and processes that help teams work better together. Below is a snapshot of the specific skills I bring to my work.

Product and Experience Design

  • Lifecycle design and journey mapping

  • UX/UI, web, and email experience design

  • Prototyping, wireframing, and system design

  • Content creation and experience-driven storytelling

  • Brand systems, visual identity, and illustration

Collaboration and Workflow Optimization

  • Cross-functional collaboration across product, engineering, marketing, and operations

  • Stakeholder alignment and decision facilitation

  • Process design, roadmapping, and continuous improvement

  • Build automated and AI-assisted workflows

  • Documentation, implementation, and enablement

Data and Insight Integration

  • CRM and analytics dashboard customization

  • Data visualization and insight storytelling

  • Performance reporting and experience optimization

  • KPI alignment with business and user goals

Let’s connect.