Business Resource Center

Empowering small business owners through intuitive design and accessible education

Role: Brand Designer · Web and UX Designer · Marketing Strategist · Project Manager · Copywriter

Tools: Adobe Suite · Figma · WordPress · Canva

Overview

The Business Resource Center (BRC) was designed to support business owners with educational tools and services that help mitigate their risk while saving time and money. As the product designer I led the rebranding, full website redesign and lifecycle design, focusing on improved usability, scalability, and brand clarity. Additionally, I developed and executed the marketing strategy for multiple audiences launching omnichannel campaigns to increase engagement and usership.

Challenges

Broad user audience across multiple industries

Difficulty navigating and finding relevant content
Site structure did not support content growth or updates

Solutions and Deliverables

Brand Refresh for Energy & Relatability

Updated the logo, expanded the color palette, and introduced custom people-focused illustrations to bring warmth to the experience and reflect the diversity of small business owners. This created a more modern, inviting visual identity that could scale over time.

Intuitive UX & Navigation Improvements

Reworked site architecture to help users find answers faster. Key enhancements included:

A mega-menu for clearer paths to resources
A search bar for people to access content through terms
Replacing the generic “Services” section with business-challenge-based accordions, each linking to the most relevant resources

View Site

From Static PDFs to Dynamic Digital Content

Industry Guides were originally static PDFs listing tools and services. In the redesign, I transitioned these into dynamic webpages that surface articles, resources, and service listings through industry-specific subtopics.

To improve shareability and analytics tracking, we introduced a blog to host educational content. I created multiple blog and webinar image styles to bring content to life and strengthen visual consistency across topics.

Educational Email Campaigns

Beyond design, I led campaign strategy — planning, writing and designing email marketing to promote articles, tools, videos, and event content. Campaigns were tailored to help business owners better understand risk mitigation and take advantage of available resources.

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