Business Resource Center

Empowering small business owners through intuitive design and accessible education

Role: Brand Designer · Web and UX Designer · Marketing Strategist · Project Manager · Copywriter

Tools: Adobe Suite · WordPress · Canva

Overview

The Business Resource Center was designed to support small business policyholders with educational tools and services that help protect their business while saving time and money. I led the rebranding and full website redesign, focusing on improved usability, scalability, and brand clarity. Additionally, I acted as marketing strategist, planning and executing campaigns to increase engagement and usership.

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Challenges

Broad user audience across multiple industries

Difficulty navigating and finding relevant content
Site structure did not support content growth or updates

Solutions and Deliverables

Brand Refresh for Energy & Relatability

Updated the logo, expanded the color palette, and introduced custom people-focused illustrations to bring warmth to the experience and reflect the diversity of small business owners. This created a more modern, inviting visual identity that could scale over time.

Intuitive UX & Navigation Improvements

Reworked site architecture to help users find answers faster. Key enhancements included:

A mega-menu for clearer paths to resources
A search bar for people to access content through terms
Replacing the generic “Services” section with business-challenge-based accordions, each linking to the most relevant resources

From Static PDFs to Dynamic Digital Content

Industry Guides were originally static PDFs listing tools and services. In the redesign, I transitioned these into dynamic webpages that surface articles, resources, and service listings through industry-specific subtopics.

To improve shareability and analytics tracking, we introduced a blog to host educational content. I created multiple blog and webinar image styles to bring content to life and strengthen visual consistency across topics.

Educational Email Campaigns

Beyond design, I led campaign strategy — planning, writing and designing email marketing to promote articles, tools, videos, and event content. Campaigns were tailored to help policyholders better understand risk mitigation and take advantage of available resources.

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