Rose Bridge Farm and Sanctuary

Creating an engaging virtual education experience through design, strategy, and collaboration

Role: Onsite Events Coordinator, Website Designer

Tools: GoDaddy, Microsoft Outlook, Zaiper, Google Forms and Sheets

Overview

Rose Bridge Farm & Sanctuary is a working farm and animal sanctuary in Dresher, PA. They offers hands-on animal experiences, craft workshops and private events. As the Marketing Operations Lead and Onsite Events Coordinator, I identified a key gap: strong demand for private events, but no clear structure to support bookings.

Challenges

No event pricing or package visibility on site
Vague inquiries which led to time-consuming inbox management

Solutions

Scalable Pricing &
Package Model

Developed a tiered pricing and package system based on group size, with standardized inclusions, enhancements, and add-ons. Built to improve clarity for customers, enable natural upsells, and expand offerings—without adding labor or operational complexity.

Dedicated Website Pages

Translated offerings into clean, user-friendly pages with pricing, FAQs, and expectations—giving customers everything they need to make a decision upfront.

Explore Page

Structured Inquiry Form

Replaced open-ended emails with a structured inquiry form that captures key event details upfront, supports multiple event types, and routes submissions directly to the events inbox—enabling faster, more accurate responses while reducing back-and-forth.

View Form

Impact

+72% increase in inquiry to booking conversion
40% average reduction in communication for bookings
Improved customer clarity and faster decision-making
Created scalable revenue growth—without adding staff

Website Restructure & Content Strategy

Restructured the website and rewrote content to create a clear, cohesive user journey—from discovery to booking. Introduced a refined sitemap and dedicated pages for each offering, with detailed information on pricing, availability, duration, and capacity.

Identified content gaps and inconsistencies through audits, customer inquiries, and team feedback, then addressed them with clear FAQs and improved storytelling.

The result: increased clarity, fewer inbound questions, and a smoother path to booking.