A bit more about me.
Hi, I’m Samantha — a design and marketing strategist with 10+ years of experience designing lifecycle-driven, human-centered experiences across web, email, and platform touchpoints. I enjoy owning work end-to-end, from discovery and UX design through system implementation and data-informed optimization.
Outside of work, you’ll usually find me playing disc golf, volunteering with animals, tending to my plants, or spending time with people I love. I enjoy new experiences, learning new things, and I’ll (almost) always try something once. I bring that same curiosity, care, and positive energy into the work I create.
A few things that define how I work:
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I believe in peeling the onion — understanding how systems connect and the why behind them. I care deeply about quality and user experience, and I’ll always go the extra step (or mile) to make sure the work is done right.
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I’m motivated by making things better. Whether improving internal processes or customer-facing journeys, I love exploring new technologies (especially AI) and proactively taking steps to streamline workflows, improve collaboration, and reduce friction.
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I value different perspectives and feedback, bring a calm, collaborative attitude to teams, and appreciate a good (or terrible) pun. I’ve partnered closely with people across marketing, sales, IT, product management, and leadership to bring ideas to life.