The purpose of this project was to create a design system for a charity of my choosing. I designed two posters that exhibited the elements of a brand system. In addition, I created a t-shirt design which I entered into the AIGA Philadelphia Design for Good Student T-Shirt Exhibition 2014/15.
About Heifer International:
Heifer International is a charity organization that works with communities to end hunger and poverty around the world by providing livestock and training to those struggling communities. Heifer’s approach is more than just providing handouts for short term relief, instead this organization focuses on establishing long-term solutions. Animals like goats, cows, chickens, and bees are a continuous source of food and income for families. Once families have the ability to sustain themselves, they have the opportunity to share their knowledge and resources with other members of their community. This in turn helps strengthen the community as a whole, which can lead into the building of schools, the creation of agricultural cooperatives, and the formation of community savings; which, helps provide the ability to fund small businesses. The organization was built upon the “teach a man to fish” philosophy.